Lorde Astor West
Managing Member - Founder 23D
Mrs. West is a pioneer of the modern web and a strategist operator who founded 23D in the early 2000s to build custom dynamic web applications to digitize, automate, and optimize business operations via the Web.
From inception, West bootstrapped the company, growing it on its profits and developing it into a 100% referral-based company by year two
Seeing the opportunity in data first products, West shifted the company's focus from custom software development to product development in 2016, launching the framework and Papr.cloud, the first platform, in the summer of 2017 and fully transitioning with the launch of the Scratchware platform and the exit of AuctionBase in the fall of 2018.
Since Mrs. West has remained laser-focused on developing the components and processes for rapid digital transformation.
Mrs. West remains the lead engineer and product owner for 23D and its projects. As a leader, she possesses traits rarely found in a single individual.
People say that "Astor has ideas like other people breathe, the difference, she executes"
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